Legal

Data Retention at Her Second Birth

Data retention at Her Second Birth, is where your data privacy matters.
We are committed to protecting your personal information while offering compassionate, non-clinical postpartum coaching. Therefore, this data retention and user rights summary explains how long we keep your information and what your options are under European data laws.

We retain only what we need to serve you—nothing more.

Additionally, we follow guidance from the European Data Protection Board (EDPB) to align with the General Data Protection Regulation (GDPR).

How Long We Retain Data Retention at Her Second Birth

To provide accessible postpartum coaching and maintain secure communication, we retain data based on the following:

• Contact Form Data: Up to 12 months
• Coaching Session Notes: Up to 2 years unless requested otherwise
• Newsletter Subscriptions: Until you unsubscribe
• Transaction Records: Up to 7 years for legal compliance
• Cookies & Analytics: Up to 26 months (Google Analytics default)

In contrast to some platforms that store user data indefinitely, we conduct regular cleanups of outdated or unnecessary records. Moreover, we never store clinical health information.

Your Data Privacy Rights (Under GDPR)

As a resident of the EU or EEA, you have rights under the GDPR, including:

• Right to Access your personal data
• Right to Rectification of inaccurate data
• Right to Erasure (also called the “Right to be Forgotten”)
• Right to Restrict Processing
• Right to Object to processing
• Right to Data Portability

For example, if you want your coaching history deleted, you may submit a request via email. We are committed to responding within 30 days, in line with GDPR Article 12.

How to Exercise Your Rights

To make a data request or ask questions about your privacy, email us at: admin@hersecondbirth.com
Or use the Contact Page

Furthermore, if you believe your rights have been violated, you may file a complaint with your local Data Protection Authority. You can locate one through the EDPB Supervisory Authorities List.

Our Ethical Data Philosophy

We believe in simplicity, respect, and transparency when handling your data. Consequently, we:

• Never sell or share your information for profit
• Use secure, GDPR-compliant tools like ActiveCampaign and Google Analytics
• Keep only what’s needed to support your emotional postpartum care
• Make it easy for you to update or erase your data

Read our full Privacy Policy GDPR |Her Second Birth or Cookie Policy (EU) for detailed practices.